PEABODY OPERA HOUSE

Director of Marketing

Job Title: Director of Marketing

Location: St. Louis, MO 63103

Overview: The Peabody Opera House, previously known as the Kiel Opera House, located in downtown St. Louis, MO is currently being restored to its original splendor.  The venue consists of a 3,200 seat main theatre and four 4,100 sq ft side theatres/banquet halls.  We are currently seeking a Director of Marketing to join the management team.

Primary Functions:

• Lead planning, execution and analysis of all marketing strategies including institutional branding and positioning, as well as tactics such as advertising creation and placement; copy, images, design and distribution of publications and target marketing pieces; press relations and pitching; promotions; website; internet and e-mail marketing; social media; analysis and research.
• Serve as the principal agent and advocate for institutional positioning, constituency development, marketing, and public relations; and, as a member of the management team, participate in strategic and operating decisions.
• Oversee public relations, including strategy, press relations, news releases, targeted pitches, and special events.
• Oversee photography and video(s) for marketing, development, institutional, and preservation purposes.
• Plan and oversee departmental and event marketing budgets, carefully monitoring expenses against budget.

Responsibilities:

• Measure results of the marketing plans and revise programs as necessary
  
• Draft, edit and manage the design and production of all marketing and collateral materials including monthly newsletters, subscriber communication, and brochures
  
• Oversee media relations efforts
  
• Oversee the website and email lists
  
• Promote awareness of the Peabody Opera House throughout the bi-state area with focus in targeted demographic and geographic markets
  
• Work with the senior management to establish and reinforce an institutional identity and brand
• In conjunction with event promoters develop and implement event marketing campaign to support the sale of tickets
• Develop and implement ticket sales marketing plan in order to achieve budgeted ticket sales goal for in-house produced programming and holiday shows
  

Qualifications:

• A bachelor’s degree in Business, Marketing, or related field.
• 7-10 years of experience in marketing a theater, venue, production company, or similar organization.
• Excellent oral and written communication skills.
• Command of internet, email, and social media marketing tools.
• Experience with marketing research.
• Experience with budgets and vendor relations.
• Must be a strategic thinker and team player.
• Prior experience managing and developing staff.
  

We offer a competitive salary and superb benefits. If you meet the qualifications outlined above, please submit a cover letter with salary requirement and resume to [email protected].

Peabody Opera House

Opening Fall of 2011